Search Engine Optimisation (SEO)

Search Engine Optimisation is an important factor towards a successful website. Approximately 80% of potential visitors inform themselves via search engines prior to visiting a page, however only every fourth user looks at the results after the first 10, thus making a good page-ranking imperative when it comes to winning new customers and clients.

We'll assist you in a long-term improvement of your ranking with Google, Bing & co, either in the form of coaching, technical realisation or we can handle the entire optimisation process. First improvements can normally be seen within a couple of weeks.

Search Engine Optimisation (SEO) can basically be divided into two areas: Onpage and Offpage.

Offpage Search Engine Optimisation

trendlux offpage SEO focuses on techniques to increase the PageRank of your company by raising link popularity. This is achieved by building and maintaining "backlinks". Initially, active sites related to your business segment are targeted to ensure a high quality of backlinks. The use of "Link Farms" (a large collection of links on a website or page) is not advised, as it could lead to your domain being penalised.

Offpage Search Engine Optimisation

trendlux onpage Search Engine Optimisation makes improvements directly to the website or page with the aim of improving the ranking for certain keywords. The analysis and optimisation covers, but is not limited to the following areas:

Page title
The page title plays a large role when the search engine is deciding your ranking for a certain keyword or phrase. Additionally it is displayed on the results page along with a short description.
Domain / URL
The web "address" or URL is prepared so as to incorporate relevant keywords. Creation can either be achieved dynamically or manually. A link such as www.example.com/index.php?id=10 says a lot less about the content of a page than www.example.com/new-it-press-releases.html. This method is also known as search engine friendly URL's.
Content
Content is the most important factor for a successful web presence. Initially, the use of keywords and emphasis with HTML tags, plays a large role. Additionally, a happy medium between readable, informative content and keyword density is of the upmost importance.
Description
As mentioned earlier, some search engines make use of the "Meta Description" tag on the results page, giving the user further information about the page linked.
Structure
trendlux optimises the structure and technical realisation as laid down by the W3C (World Wide Web Consortium). This can help lead to a better ranking. An additional advantage of W3C validation is that the website looks nigh on identical in all compliant browsers and reduces errors and testing time.
Keywords
A wise, context related and effective use of keywords requires a large amount of knowledge and testing. "Keyword-Stuffing" (a technique involving the concatenation of keywords, making little or no sense) is generally counter-productive and could be classed as spam, with penalisation being the result.

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